Ogilvy on Advertising in the Digital Age
This web site contains about Ogilvy on Advertising in the Digital Age six thousand ebooks from hundreds of authors. The assortment of these publications are usually in the following different types: fictions/novels, short stories, poems, essays, takes on, nonfictions. Many of such books are classic works of Us Literature, English Materials, and Irish Materials from well-known authors including William Shakespeare, Tag Twain, Charles Dickens, Oscar Wilde, Robert Ice, Edgar Allan Poe, Alexander Pope, Arthur Conan Doyle, Anne Austen. and more authors’ works will likely be added to the internet collection. Within these special web pages, you will come across Ogilvy on Advertising in the Digital Age many prize winning publications readily available for your online studying. Appreciate and please tell a friend, thanks.
Description : From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy’s bestselling advertising handbook featuring essential strategies for the digital age.
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today’s ever-expanding technological marketplace.
Page Detail URL : Get Full Version